Selling copy is an ad unit that motivates users to buy a product. The task of the text is to demonstrate the benefits and advantages of the product, as well as to dispel fears and respond to the client’s “pain”.

The text is not a guarantee of sales, but an opportunity to interest a potential client and push him to make a decision.

Selling text is used in different formats:

• Landing page text – landing page. The text is located in blocks that tell the user about the useful characteristics of the product. Call to action: buy, subscribe, leave contact details.
• Text to the main page. Company presentation on the main page of the online store. There should be blocks: about the company, its advantages, products and its merits. The text should stimulate the study and purchase of your products.
• Card Product. Description of the characteristics of the product, its advantages and disadvantages (which will be described as pros).
• Blog article. The text should increase user loyalty, show your expertise in product or industry issues. And also to interest the user and lead to a purchase.
• Presentations. The text forms the image of the company and shows its advantages.
• Text for mailings. Warm up interest in the product, remove objections and sell the product.
• Posts in social networks. The text should engage in dialogue, formulate expert opinion, inspire confidence in the audience and sell.

In this article, we have prepared a number of rules on how to write sales texts, and looked at several successful examples from well-known companies.