According to statistics, the year 2021 has shown another increase in the use of mobile for online activities: from communication in social networks to the purchase of various kinds of goods. Trends now are such that most companies simply have to develop their own mobile applications to improve customer convenience. This trend affects an incredible number of niches. Even businesses that provide services online, like online casinos.

The ease of use of mobile apps for online activities has led to a significant increase in the volume of their use. And the 2020-2021 quarantine restrictions have only reinforced the need for app development for customer retention. In our article, we’ll look at the example of online casinos to see how mobile apps increase brand awareness.

Advantages of playing slot machines on mobile

Let’s look at why users are increasingly choosing mobile apps to access casinos without GamStop. We have analysed a large number of gambling sites not registered with GamStop which we found via NoUkCasino.com and the usual web searches.

1. The most important advantage of playing on a mobile is convenience – you can play anywhere: at home on the sofa, in the airport waiting room, sitting in a cafe, on your lunch break at work and anywhere else where you have access to the web. A game is always at your fingertips because in today’s world it’s hard to imagine your day without your favorite gadget. 
2. A second important factor for every user is security. Going home with a big cash win can be extremely risky. Playing from your mobile phone at home, on the other hand, the player is protected and can just enjoy the game without any worries.
3. The third significant factor is the variety of entertainment in one app. In the past, poker rooms were used to play poker, casinos were used to play slots, bingo halls were used to play bingo, and sportsbooks were used to bet on sports. Now it’s all possible in one app, without having to spend time on the road and physically being there. Plus, there’s no need to adjust for time, online casinos not on GamStop are available 24/7.
4. Another strong argument for choosing a mobile gambling app is the convenience of making a deposit. We are not referring to the variety of payment methods, but directly to the procedure for transferring funds. In addition, many UK casinos not on GamStop offer players to pay using Google Pay or Apple Pay. This makes this procedure as comfortable as possible for the player.

Of course, the benefits of playing at GamStop-free casinos via mobile apps don’t end there. But we’ve highlighted the key ones. It is these benefits that have taken the mobile casino industry to a new level of development and popularity.

Main mobile platforms

Nowadays, the most common mobile platforms are:

• Android;
• iOS;
• Windows;
• BlackBerry.

Windows is a relatively young mobile platform and BlackBerry business devices have switched from proprietary software to Android. And by doing so, they have only increased the number of users of this operating system.

It is worth noting that the number of Android users exceeds iOS. This is probably the reason why the preponderance of gambling sites not on GamStop offer their users applications for Android-based gadgets. 

It was on these devices that the first slot machines were imported. The system supports games created with HTML 5 and flash drives. Many of the non-GamStop casinos we studied provide links to the applications on their site pages. Free versions of slot machines for Android handheld gadgets are also available.

Windows for smartphones appeared in 2010 and became the official software provider for Nokia gadgets. The platform was developed on the basis of a similar OS for personal computers. This made it easier to port slot machines developed for PCs to mobile devices. But to date, the popularity of this mobile platform is still very low. Therefore, online casino management is not yet particularly focused on developing mobile applications for Windows-based gadgets.

The bottom line

The spread of slot machines to mobile devices is a logical process. With the development of telephones and the advent of tablets with access to the global network, gambling software developers have created an additional sector for the popularisation of slots. This has increased the usability and accessibility of mobile slots.

According to statistics, over 50% of internet users among smartphone owners play slots and run other gambling games. Given the trends in the mobile gambling market, this percentage will have a steady increase. This means that gambling business owners should not just think about developing an appropriate mobile app, but did it already yesterday!